Understanding your customers and their buying behaviour is more important than ever and with Sage CRM’s ability to plan, execute and track highly targeted marketing campaigns you will be able to maximise the effectiveness of every campaign you launch.

Your customer and prospect database can be utilised to create groups for marketing campaigns and tight links with the Email Marketing functionality allow you to run both online and offline marketing campaigns. The results of these campaigns will then be updated as emails are opened, incoming calls are received or as leads are assigned to your sales team.

Reports can be easily set up to assess the effectiveness of each campaign through direct sales made as a result of your marketing as well as being able to track budgets. Graphical charts and reports can be displayed on your interactive dashboard for continuous monitoring of campaign progress.

You can also link Sage CRM with social media channels such as LinkedIn and Twitter to interact directly with your customers and potential customers.

• Key Features
• • • Total Campaign Management
    • Easily create and structure multi-channel marketing campaigns and execute them from within Sage CRM
  • • Lead Management
    • Assign leads to sales users, monitor the success of marketing campaigns based on new leads and track the progress of each and every lead from enquiry to sale
• • • List Management and Segmentation
    • Create targeted lists for use in mail shots, email marketing and call lists from a wide range of customisable fields and contact information
  • • Email Marketing
    • Manage, create, execute, monitor and report on email marketing campaigns from within your Sage CRM system and utilise the lists and groups you have already created
• • • Reporting and Analysis
    • With reporting and planning tools built in to all levels of marketing activity you can make sure that each campaign you launch results in leads, opportunities and sales
  • • Interactive Dashboards
    • Customisable workspaces allow each marketing user to create a page that shows them all of the information and tools they need to do their job effectively
• • • Twitter and LinkedIn
    • Interact and direct messages through social media channels such as LinkedIn and Twitter from within your Sage CRM system
  • • Access Data on your Mobile Device
    • Use your iPhone, BlackBerry, Android Phone, Windows Phone, tablet PC or iPad to access the key functionality of Sage CRM on the move

• Benefits
• • • Produces highly targeted customer communications
  • • Ensures customers receive the right marketing message at the right time
• • • Enables pinpoint budget management
  • • Enables accurate measurement of marketing campaign ROI
• • • Improves marketing campaign response rate
  • • Enables fully integrated, multi-channel marketing initiatives
• • • Provides improved intelligence to marketing on lead generation activities
  • • Enables automated response tracking
• • • Leads to cost per lead and cost per customer acquired decreased
  • • Reduces marketing campaign lead time
• • • Delivers detailed information on the lifetime value of customers and enables profitable customers to be easily identified
  • • Enables real-time marketing performance analysis
• • • Reduces marketing administrative overheads and enables marketing budget to be tracked and managed
  • • Delivers a single view of relevant and comprehensive marketing information on the interactive dashboard
• • • Provides users with fully integrated email marketing functionality which includes full response tracking
  • • Comes with fully customisable marketing workflow out-of-the-box for rapid campaign execution
• • • Enables users to execute email marketing campaigns using pre-designed email templates that cover all communication needs
  • • Tracks all email marketing email interactions including open rates, clicks and bounces automatically through Sage CRM
• • • Supports multi-channel marketing
  • • Maximises customer communications and interactions through integrated social media channels